A guided implementation experience with Nir Eyal

Believe differently.
Lead effectively.

Nir Eyal speaking on stage
See differentlyChallenge assumptions and blind spots.
Believe differentlyIncrease agency and personal influence.
Act differentlyMake a visible change, not just agree with an idea.
The leadership shifts

Move from agreement to action

Make transformations like these visible, discussable, and testable.

ReactingAnticipating
Alignment-seekingDecision-making
Functional successEnterprise success
Waiting for certaintyRunning experiments
AI curiosityAI adoption
“Someone should”“I will”
Beyond Belief in practice

The agenda for the first month

Week 1

Spot the belief

Choose a real leadership challenge and identify the belief or assumption driving the current behavior.

Week 2

Challenge the assumption

Examine what the belief makes you notice, ignore, expect, or avoid, and where it may be limiting what feels possible.

Week 3

Choose a more useful belief

Reframe the constraint and decide what you would do differently if you believed another outcome were possible.

Week 4

Put it to work

Test the new belief in a real decision, conversation, or experiment, then bring back what changed.

What members are saying.

I’m so grateful that this format exists. Jasmine and Nir lead each session exceptionally, making sure every question is heard and each discussion feels valuable. I genuinely can’t think of a more worthwhile way to spend an hour.
Vikas
VikasFormer McKinsey Partner
I swear this format was made for me. Jasmine and Nir do such an excellent job of facilitating the group. I highly recommend joining.
Jenny
JennyCivil Engineering Firm Owner
Even when I’ve read a book before, the experience reveals how little I had actually put into practice. The discussions, structure, and community truly help me turn useful ideas into meaningful change.
Jason
JasonLuxury Real Estate Advisor
What the experience includes

A focused space to put the ideas to work.

01

A live lab each week

Implementation with Nir and Jasmine, guided discussion, practical exercises, and a concrete commitment to test before the next session.

02

Small peer groups

Team members compare assumptions, challenge each other’s thinking, and work through the realities of applying the ideas inside the company.

03

Your implementation playbook

A place to capture your most actionable insights, tailored to you and your company’s challenges, so useful ideas become concrete next steps.

Nir Eyal and Jasmine Eyal
Who guides the room

Who you'll read with.

Nir Eyal is the bestselling author of Hooked, Indistractable, and Beyond Belief. His work turns behavioral science into tools people can use to change how they think and act.

Jasmine Eyal is a researcher and author focused on making complex ideas practical. Together, they guide participants through the reading, the discussion, and the implementation work that happens between sessions.

On the horizon

A new tool, each month.

Beyond Belief by Nir Eyal
Belief

Beyond Belief

Nir Eyal

Surface the beliefs driving behavior, challenge assumptions, and choose a more useful way to see what is possible.

Radical Candor by Kim Scott
Leadership

Radical Candor

Kim Scott

Practice giving clearer feedback, challenging directly, and building stronger working relationships without losing the human side of leadership.

Alchemy by Rory Sutherland
Influence

Alchemy

Rory Sutherland

Explore the hidden logic behind human behavior and learn to find unconventional solutions when the obvious, rational answer is not enough.

Transform insight into visible change.

4 weekly implementation labs, live with Nir Eyal & Jasmine Eyal
Small breakout circles to explore and apply the ideas
Your implementation playbook and resources, all in one place
Recording of each session
Private Cohorts Available

Ask your employer to cover your membership.

Many members expense Essentials through a work learning or development budget. If you’d like to, here’s a note you can adapt and send your manager. Personalize it for your role and organization.

Hi [Manager Name],

I’d like to put a membership to Essentials for Leaders on our professional-development budget. It’s a monthly implementation program that turns the best ideas from business and nonfiction books into changes I can actually apply at work.

Each month, Essentials for Leaders focuses on one carefully selected book and gives members a structured way to put its most useful ideas into practice. The membership includes:

  • Four live implementation labs, co-hosted by New York Times bestselling author Nir Eyal and Jasmine Eyal
  • Practical exercises and personal playbooks that turn concepts into specific actions
  • Small breakout groups where members can work through real challenges with other professionals
  • Weekly commitments that create accountability for using what we learn
  • Guest conversations with authors and experts when available
  • Recordings of the live sessions for anything I’m unable to attend

What appeals to me is that the program is designed around implementation. Instead of reading a business book, taking a few notes, and forgetting most of it a few weeks later, I’d have a structured process for deciding what is relevant to my work, trying it, and evaluating the results.

Here’s how it could pay off for [Company Name]:

  • Apply evidence-based ideas to current challenges in areas such as productivity, communication, decision-making, leadership, behavior change, and collaboration
  • Bring useful frameworks and practices back to my team
  • Develop specific professional skills over time rather than relying on one-off courses or events
  • Turn professional-development spending into concrete experiments and changes in how I work

I’d point what I learn at [specific priority, project, or skill].

If helpful, I’m also happy to share useful frameworks or takeaways with the team as I go.

Would you be comfortable approving this as a professional-development expense?

Thanks,
[Name]

Questions?

How customized is the program for our company?

The structure and core intellectual property stay consistent, while the prompts, examples, and implementation exercises are grounded in the leadership moments, strategic priorities, and recurring constraints your teams are already discussing.

Do we have to start with Beyond Belief?

No. Beyond Belief is a particularly strong starting point when the challenge involves mindset, agency, decision-making under uncertainty, or behavior change. The program can begin with another title when a different problem is more urgent.

What happens after the first month?

The cohort can continue into the next curated book using the same implementation rhythm. The goal is to build a durable practice for applying useful ideas, rather than treat each book as an isolated event.

Is the cohort exclusive to our company?

It can be. Organizations that reserve a full cohort can create a company-specific experience. When a full cohort is not reserved, participants may join a broader cohort with leaders from other organizations.

Is the program only for senior leaders?

No. It is designed for people who lead, influence, make decisions, or are being developed for greater responsibility. Depending on the organization, that can include senior leaders, managers, high-potential employees, and individual contributors with significant influence.

What if participants miss a live session?

The program can include session recordings and practical playbooks so participants can catch up and still complete the week’s implementation work. Final delivery details can be adapted to the company’s needs.

Can the program include author conversations?

When an author is available, a live conversation can be added so participants can hear the ideas directly and ask questions that emerge from applying them at work.

Do participants have to buy the books?

Yes, participants bring their own copy, in whatever format works best for them: print, ebook, or audiobook. We’re here to help them think through the ideas, discuss them with others, and put them into practice.

How much reading is expected?

About fifteen minutes a day or one book a month. Over a year, that adds up to nearly 100 hours with books worth your attention, without making reading feel like another obligation.

What are the Terms of Service?

By enrolling in Essentials for Leaders (“the Program”), or by enrolling others in it, you agree to these terms. “You” means the person or organization paying for the Program. “Participant” means anyone who attends.

  1. What you’re buying. The Program is a paid, guided reading and implementation program: recurring live online sessions, small-group discussion, and related materials, organized around one book per month. Sessions may be recorded. Unless a written agreement with us says otherwise, the Program is a subscription, not a one-time purchase.
  2. Who is bound. Individuals enroll for themselves. Organizations that reserve seats or a private cohort enroll on behalf of their Participants, are responsible for payment, and agree to make these terms available to each Participant. Every Participant is bound by clauses 10 through 14 (conduct, company information, intellectual property, recordings, and communications) by attending.
  3. Billing and renewal. Individual memberships are billed in advance according to the plan you select and renew automatically at the end of each billing period, using your payment method on file at the then-current rate, until you cancel. By enrolling, you authorize these recurring charges. Organization cohorts are billed as set out in the order confirmation, proposal, or invoice you receive from us, which governs pricing, seat count, and term; where that document is silent, these terms apply.
  4. No refunds. All payments are final and non-refundable, including partial billing periods, missed sessions, unused seats, and unused time. We do not provide refunds, credits, or pro-rated returns for any reason except where a refund is required by applicable law. You acknowledge that access and materials are delivered immediately upon enrollment, that you are requesting immediate access, and that to the extent permitted by law you waive any statutory right of withdrawal or cancellation once access has begun.
  5. Cancellation. Individual members may cancel at any time by managing their subscription through Stripe, using the link in the payment receipt. Organizations cancel by written notice to us, effective at the end of the current paid term unless the order confirmation says otherwise. Cancellation stops future charges; it does not refund charges already made. Access continues through the end of the period already paid for, after which it ends.
  6. Seats and substitutions. A seat is for one named Participant and may not be shared. Organizations may replace a Participant at the start of a new month by notifying us in writing.
  7. Access and delivery. We will provide reasonable access to live sessions and materials for the duration of the paid term. Live sessions depend on third-party tools and on each Participant’s own equipment and internet connection. Occasional schedule changes, session reschedules, or substitutions may occur. We are not responsible for access failures caused by your hardware, software, or connection.
  8. Customization and cohorts. Where we agree to tailor prompts, examples, or exercises to your organization, the underlying structure, materials, and methods remain ours. Unless you have reserved a private cohort in writing, Participants may be placed in a cohort with people from other organizations.
  9. Guest authors. Some months include a live conversation with the book’s author. Author appearances depend entirely on the author’s availability and may be scheduled, rescheduled, or canceled at any time. We do not promise an author session in any given month, and pricing does not depend on one. When an author does join, time limits mean we may not get to every question, and we do not guarantee that every Participant will be able to ask one. If an author session changes or does not happen, clauses 4 and 5 (refunds and cancellation) still apply as written.
  10. Conduct. This is a small group built on good-faith participation. We may suspend or remove any Participant for harassment, abusive behavior, sharing other Participants’ private information, or disruptive conduct, without refund. Recordings, materials, and group discussions are for personal use within the Program only and may not be reproduced, resold, or shared outside the group.
  11. Company information. Participants often discuss real workplace challenges. Share only what you are comfortable having heard by other Participants and, in mixed cohorts, by people from other organizations. Do not share trade secrets or information you are obliged to keep confidential. We ask Participants to treat what they hear with discretion, but we cannot guarantee confidentiality among Participants, and these terms do not create a confidentiality obligation on our part except as required by law.
  12. Intellectual property. All Program content, including session recordings, written materials, playbooks, and discussion guides, is owned by us or our licensors and is provided for Participants’ personal, non-commercial use. You receive no ownership rights and no license to redistribute. Nothing here transfers to us any ownership of your organization’s own materials or of the notes and plans Participants write in their own playbooks.
  13. Recordings, likeness, and commercial use. Sessions may be recorded. By participating with camera or microphone on, or by contributing in chat or discussion, each Participant consents to being recorded and grants us a perpetual, worldwide, royalty-free, transferable license to use those recordings, including their name, voice, image, likeness, and contributions, for any purpose connected to the Program. This includes commercial use as part of the product itself, such as sharing recordings with current and future Participants, and use in marketing, promotion, and the sale of the Program and related offerings, without further notice, approval, or compensation. Recordings of a private cohort are shared only within that cohort and are not used in marketing unless the organization agrees in writing. A Participant who prefers not to be recorded can keep camera and microphone off and refrain from posting in shared chats, and can still attend and benefit from sessions. We handle personal information in line with our privacy practices and applicable law.
  14. Communications and consent. By enrolling, you and each Participant agree to receive transactional emails necessary to run the Program, including session links, schedule updates, receipts, and billing notices. These are part of the service and are not marketing. Separately, Participants may choose to opt in to marketing emails about future programs and writing. Marketing emails require explicit consent at sign-up, are never bundled with these terms, and consent can be withdrawn at any time without affecting participation.
  15. No professional advice. The Program is educational. It does not provide medical, psychological, legal, or financial advice, and it is not a substitute for care from a licensed professional. You and each Participant are responsible for your own decisions.
  16. Disclaimers and liability. The Program is provided “as is,” without warranties of any kind. To the maximum extent permitted by law, our total liability to you for any claim arising from the Program is limited to the amount you paid in the twelve months before the claim. We are not liable for indirect, incidental, or consequential damages.
  17. Changes to these terms. We may update these terms. Material changes will take effect for billing periods, or organization terms, beginning after we post the update. Continued participation after a change means you accept the revised terms.
  18. Governing law. These terms are governed by the laws of Singapore, without regard to conflict-of-law rules. Any dispute will be resolved in the courts of Singapore.